Liza Adams

ChatGPT Gender Flip: Home AI vs. Work AI

Liza Adams · September 24, 2025 ·

Women now make up 52% of ChatGPT users, flipping from just 37% in early 2024. We went from male-dominated to female-majority in 18 months among the 700M weekly users.

This comes from OpenAI’s new study analyzing 1.5M conversations. But this only covers personal ChatGPT accounts (Free, Plus, Pro). Not company accounts.

It could make a difference because a study reported by The Economist found in 2024 that women, especially high achievers, were 16-20% less likely to use AI at work.

Researchers believe the cause could be the “good girl” mindset which is the feeling like AI is cheating or taking shortcuts in professional settings.

I haven’t seen any studies that rationalize these two studies but this could mean:

Women might feel safer trying AI for personal tasks
But work feels riskier
Using AI at home is different from using it at work

What we still don’t know:

Gender split in company ChatGPT accounts
Whether personal AI skills are moving into the workplace
If that “shortcut stigma” is fading as AI becomes accepted

I discussed this at Pavilion’s Women’s Summit in DC. The data is promising, but as I shared with my go-to-market peers, we can’t let up – there’s still work to do.

The question is: Are women now bringing their AI confidence from home into the office?

Your thoughts? (Links to both studies in comments)

Huge thanks to communities like Pavilion, Women in Revenue, Wednesday Women, and more for lifting women. Kathleen Booth, Lauren Shleifer Goldstein, Leslie Greenwood, and your teams, your amazing work ripples far and wide… thank you.

OpenAI report on “How People Are Using AI” – https://openai.com/index/how-people-are-using-chatgpt/

Article in The Economist on “Why Don’t Women Use AI” – https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence

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AI Solves FOMO: Evelyn at Empowered CXO

Liza Adams · September 24, 2025 ·

My good friend, Evelyn Swaim, had a lot of FOMO because she missed the 6sense Empowered CXO event a week ago. She asked in Noreen Allen’s post about the event for her to get Photoshopped in one of the photos.

PhotoShop is so 2024! I Nano Banana’d (Gemini) Evelyn instead. You don’t see Evelyn at Empowered CXO and now you see Evelyn at Empowered CXO. 😂🤪 This is the least capable AI we’ll see moving forward!

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AI Is Already Deciding Who Buyers Consider

Liza Adams · September 24, 2025 ·

Many CMOs and marketing leaders still don’t realize that AI is already deciding which companies buyers consider.

While you’re debating whether to invest in AI, your buyers are already using Google’s AI Overviews, Gemini Deep Research, Perplexity, and ChatGPT Agent Mode to find and evaluate solutions. These tools influence what shows up, what gets trusted, and who buyers consider before a human ever visits your website.

AI is forming opinions about your company based on what it can find, interpret, and prioritize. That affects visibility, sentiment, relevance, and recommendation.

The question is “Will you guide that impact or let it happen to you?”

Join me and fellow CMOs and marketing leaders on October 8 for a day packed with sessions on the challenges that need to be top of mind right now. Starting at 9am ET, we’ll tackle everything from proving marketing’s value to building high-performing teams with limited resources.

At 11:15am ET, I’ll share how to show up in AI search and be recommended, covering practical ways to assess where you stand today, fix the gaps, and guide AI to understand what your company is best known for.

See the link in the comments to register for complimentary live and OnDemand access.

Elena Simou CMO Alliance

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AI for Learning: Parents, Guide Responsible Use Now

Liza Adams · September 24, 2025 ·

My daughter beat the curve on her first biochemistry exam with the help of AI study podcasts she listens to between classes at the University of Colorado – Boulder campus.

We spent the weekend on campus for Parents Weekend and celebrated a great 37-20 victory over Wyoming. Between campus tours, gatherings, and the game, studying and exams came up a couple times in conversation with her and her friends.

When they did, I casually mentioned AI study tools like ChatGPT’s Study mode and NotebookLM. Most of her friends had never heard of them.

These tools can:

break down hard concepts into simple terms
make practice quizzes and flashcards
create audio podcasts for review walks around campus, and
chat with it to get another point of view

I spent some time with my daughter on how to use AI responsibly and to help her with critical thinking before school started.

But here’s what I always tell her. AI is a mirror of your intent. Use it to help you learn, and it helps you learn. Use it to cheat, and it helps you cheat.

She doesn’t ask AI to do her homework. She asks it to help her understand what she’s struggling with, collaborate with it to give her other perspectives, and test her knowledge before exams.

We’re raising kids who will work with AI their whole careers. Teaching them to use it right now goes beyond college grades. We’re building good judgment for their future.

The tools are amazing, see screenshots of ChatGPT and NotebookLM study features below. But the guidance on how to use them responsibly? That’s part of our job as parents. Start teaching them now, while they still listen to us. 😉

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AI Teammates: Transform Marketing Results

Liza Adams · September 24, 2025 ·

One marketing team now has 100+ AI teammates working alongside 25 humans. The results: 75% faster content creation, 98% better lead qualification, 35% improvement in campaign performance.

I’m speaking at MAICON on October 14-16 in Cleveland to share exactly how. The Marketing AI Institute team wrote a thoughtful blog that covers this approach and what makes it different.

My work has always centered on three things: elevating the strategic value of marketing, using business as a force for good, and ensuring diverse voices are heard at every table. AI amplifies all of that when we use it thoughtfully.

We’re at a turning point where AI can make us better at the strategic work we love. Digital twins that understand how you think. Campaign strategists that build on your expertise. Creative partners that amplify your ideas without losing your voice.

The teams getting real results are reimagining how work gets done when humans and AI complement each other’s expertise, overcome each other’s limitations, and collaborate together.

The blog (link in comments) covers my frameworks, newsletter, and the story behind this work. Worth reading (4 mins) if you’re ready to move beyond basic AI productivity hacks.

Ready to join us in Cleveland? I have a discount code ADAMS200 that saves you $200 off registration. I’ll drop the link in the comments.

Looking forward to seeing you there.

MAICON blog: https://www.marketingaiinstitute.com/blog/marketing-ai-conference-liza-adams

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