GrowthPath Partners LLC
Empowering Purpose-Driven Growth
Published on 2024-12-13 14:30
B2B buying is changing again. In addition to complex group buying and non-linear journeys, AI is giving buyers faster access to information and smarter ways to research. They’re looking for personalized experiences and more likely to engage only with brands they trust.
As AI advances, we have the opportunity to reimagine measurement in more meaningful ways. Thoughts?
#MarketingMetrics #SearchTracking #ChannelAttribution #DemandGen #AI
Published on 2024-12-11 14:17
Those who do will speed up success. Those who don’t will fail faster.
Here are the traits that I believe will separate rising GTM leaders from the rest:
Understanding how AI changes buyer behavior and adapting – Through AI search, buyers have instant answers and more info at their fingertips. They expect personalization, authentic connections, and seamless experiences. They only engage with brands they trust. Top leaders understand and adapt to these changes. https://lnkd.in/g5T9_bBF
Moving past surface-level AI use – Most stop at basic content creation. Rising leaders use AI more strategically. They use it as a thought partner for decisions. They apply it for analytics, automation, and true personalization. https://lnkd.in/gzKzE5D6
Mastering the trust-PMF connection – Just like you can’t out-exercise a bad diet, you can’t out-campaign a bad product-market fit. AI exposes gaps in trust or PMF quickly. Winners build both. AI amplifies weaknesses faster than ever. https://lnkd.in/gEkBsvcG and https://lnkd.in/gV-tuPRP
Leading as business growth drivers, not just functional experts – AI exposes disconnected experiences instantly. Rising leaders shift their budget, even outside their team when needed, to fix root causes. They break down silos to connect customer experiences. https://lnkd.in/gxvjN7ba and https://lnkd.in/ggtC8bih
Driving change with empathy – Top leaders are great at change management and building AI-ready teams. They hire strategically and invest in upskilling. They give teams the tools and support to use AI responsibly. They inspire and lead with compassion. https://lnkd.in/gzW-TJc6 and https://lnkd.in/gnA4R-6J
What’s different now? AI accelerates the path to success or failure. GTM mistakes that took quarters to creep into business performance dashboards now show up in days.
Top GTM leaders live this mantra: It’s better to be effective than right.
It’s not being AI first; it’s being people first.
Your thoughts? Other key GTM leadership traits that will become even more important in the AI era?
#AILeadership #GTMStrategy #FutureOfWork #ChangeManagement #ResponsibleAI
Published on 2024-12-10 14:57
Five years ago, I went on an African safari with 16 girlfriends. We visited the endangered mountain gorillas in the Virunga mountains in Rwanda. Only 1,000 of these incredible creatures remain in the world. Compare that to 8 billion of us, it’s heartbreaking.
This is one of the gentle giants that allowed us into his home. My dear friend, Vasu Jakkal, and I got within a few feet of him. These beautiful and magnificent gorillas share 98% of our DNA. They are so much like us but still so different.
I recently tried to use OpenAI’s newly launched video generation tool, Sora, to animate his photo. But Sora flagged the image as containing a person. Despite my prompts saying it was a gorilla, the system couldn’t tell the difference.
You can swipe through the carousel below to see what happened, including ChatGPT’s assessment of the situation when I pressed for an answer.
It’s a reminder that AI is a tool. A powerful one. But it’s not perfect. Striking the right balance is key between being cautious and being too restrictive, between responsible and irresponsible use.
AI needs oversight and human judgment. It’s up to all of us to ensure AI works for good and avoids harm. Let’s stay intensely curious and keep asking questions. That’s how we make technology better.
Too restrictive is probably better at this early stage. Otherwise, we’d have another set of potentially bigger issues on the other end of the spectrum.
What’s your experience with Sora? Any interesting insights yet?
#Sora #AIVideo #ResponsibleAI #EthicalAI #ChatGPT
Published on 2024-12-09 16:50
For those of you in the Denver/Boulder area, the next in-person meet-up of the Rocky Mountain AI Interest Group (RMAIIG)’s AI Marketing Forum is this Thu, December 12 from 8-9:30 am in Boulder, CO.
Chase Aldridge and I will be doing a little show & tell. I will cover some real-life personal experiences in the use of AI that give us insights into how customer behaviors are changing and how business will evolve.
Show & tells are my favorite sessions as they jumpstart learning for many.
Join us, meet new people, and accelerate your AI learning with everyone. Debi Davis will be bringing some holiday treats and we’ll be taking a holiday photo. So come in your most fun holiday garb!
See below for more details: https://lnkd.in/gp54SYdM
Jason Cormier #AICollaboration #AIExperiences #AILiteracy #AIinMarketing
Published on 2024-12-08 14:00
A good friend asked me about an interesting “No AI” policy. Anthropic, an AI company, told candidates not to use AI when completing its job application form.
The timing matters. Many people are in transition, some from layoffs and others pursuing a new path.
Company policies reflect underlying values. Most just say “no AI” to assess raw talent, but I thought there might be a deeper message here.
So I asked Claude, Anthropic’s own AI assistant, what it thought. Here’s my POV that I shared, which I think better explains the policy:
“As AI democratizes IQ, efficiency, reach, content, and capability, more human superpowers like EQ, purposeful outcomes, deep community, authentic experiences, and human judgment become increasingly valuable.
As a result, AI becomes a potential skill leveler. Our human traits that can’t be easily replicated by AI become our most valuable assets.”
Swipe the carousel below to see Anthropic’s policy, Claude’s rationale, and its response to my take.
This goes beyond policy. It reflects how companies view the relationship between humans and AI. I believe every company should clearly communicate these beliefs in their mission, values, and even job posts.
What’s your take on Anthropic’s policy? And how is your company communicating its vision for human-AI collaboration?
Added “potential” to AI being described as a skill leveler to reflect a more nuanced view of the future.
I’m truly appreciating the comments and discussion here. We’re engaging in meaningful conversation about AI’s role in society, how we use it responsibly, and its impact on work.
It shows we need more spaces for open discussions about AI, both its opportunities and challenges. While these conversations aren’t always comfortable, they’re important for figuring out how to move forward with AI thoughtfully. Love learning together.
#FutureOfWork #Careers #Jobs #HumanAI #ResponsibleAI