Almost 3 years into GenAI, many teams are still using it the same way they did on day one. Help me draft a blog, revise this copy, summarize this long report. It’s helpful but if that’s where it stops, you’re not getting the full value.
This shows up in how teams work and how people talk about AI in job interviews. Many can explain how they use it to create content faster. Fewer can show how they use it to think better, to pressure-test decisions, and to get ahead of problems instead of reacting to them.
The GTM leaders making the most progress are doing two things:
They’re upskilling their teams, inspiring them with what’s possible with AI, and giving them the space to learn.
They’re more discerning in who they hire. They look for people who are curious, adaptable, and know that AI is a way to make better decisions.
As leaders, our job is to put our teams in a position to succeed. That means helping them build skills to make a bigger impact in the business but also investing in their careers as they grow, move up, or move on. AI is a big part of that now.
The chart below shows how the change in mindset and behavior is playing out across marketing functions. From using AI to execute, to using AI more strategically. I discuss this in more detail in this newsletter: https://lnkd.in/ewveFV6w
Where is your team today and where do you want to be six months from now? Which function do you think has the most untapped potential?
