Liza Adams

My digital twin came in hot this morning.

I’m testing a future-of-work hypothesis I’ve been noodling on about how AI will change job requirements. LizaGPT, my digital twin, fires back:

Hell yes, we’re going somewhere bold and original with this. You’re not off-base — you’re early. And this has real legs. But let’s stress-test it and sharpen the edges a bit so it doesn’t sound like sci-fi fluff or Silicon Valley echo chamber thinking.

That’s why I built it. Not to agree with me.

To challenge me. To push me when I might settle.

Yes, it saves time. But more importantly, it raises the quality bar.

I’ll share that hypothesis soon once LizaGPT finishes arguing with me.

I thought about toning down LizaGPT’s spice but nah… lovin’ it! But I feel that it’s on the verge of swearing at me. It’s a tough mofo! 🤪

Until then, if you’re curious how to build a digital twin that works with you, not for you, check the newsletter with demo (https://lnkd.in/geafq7ki). If you want to go straight to the demo, see link to the YouTube video in the comments.

Your move. Who’s on your team, just you, or a few smart AIs too?

Watch the full demo + walkthrough of how I built and use LizaGPT: https://www.youtube.com/watch?v=Io0wqnRh-rU

In a panel session last week, Matt Heinz asked me, “Would you recommend a career in marketing to your kids?”

I realized that I didn’t answer the question directly because they gave us cocktails during this Future of the CMO session at Pavilion’s CMO Summit in Atlanta. I got a little distracted. 😉 So I’ll answer it now.

I still believe in marketing and I would not discourage my kids if they have passion for it. 60% of today’s jobs did not exist in 1940 (https://lnkd.in/gSNPwyRR). There was no social media manager or digital marketer in 1940. So marketing as we know it today will most likely be different moving forward.

I believe that we’ll be moving from using AI as tools, to guiding AI as teammates, to orchestrating AI systems, or some combo. If my kids have passion for working with AI to build trust with humans and the AI tools that serve them, then go for it!

This human-AI teamwork will be key in driving business growth moving forward.

Would you recommend a career in marketing to your kids? Would love to hear your thoughts.

94% of marketing leaders say AI boosts revenue, but only 10% of CMOs have a real AI plan.

AI is arguably driving marketing’s biggest change ever. Since ChatGPT launched in 2022, thousands of AI tools have flooded the market. Data tools. Content creators. Social trackers. You name it.

But we can’t just think about AI tools. We’ll need to have a plan that truly drives a mindset and behavior shift that changes the way we work.

Join me on Thursday, April 24 at 1pm ET with Brett Willms, Justin Parnell, Fab Dolan and Dilya Abushayeva for a Mavuus Coffee Chat on AI’s marketing future. We’ll talk strategy, team efficiency, and share the AI tools we can’t live without.

Register link in comments. See you there!

Registere here: https://lnkd.in/gJw8vVBA