GrowthPath Partners LLC

Empowering Purpose-Driven Growth

Liza Adams

Adjusting Go-to-Market: Smart Growth in Tough Times

· ·

Published on 2025-03-24 15:00

Many teams are rethinking how they grow. The pressure to move fast hasn’t gone away, but now it comes with tighter budgets, smaller teams, and bigger expectations.

On April 1, I’ll join Jeroen Hendriks, Douglas van Oijen, and Randi-Sue Deckard 🔬 to talk about how go-to-market teams are adjusting.

We’ll share real examples of how companies are making buying easier, using AI in smart ways, and focusing on what actually drives results.

Join us for a practical look at what effective growth really means today. See link in the comments to register.

Smarter Growth for GTM Teams: Budgets, AI & Results

· ·

Many teams are rethinking how they grow. The pressure to move fast hasn’t gone away, but now it comes with tighter budgets, smaller teams, and bigger expectations.

On April 1, I’ll join Jeroen Hendriks, Douglas van Oijen, and Randi-Sue Deckard 🔬 to talk about how go-to-market teams are adjusting.

We’ll share real examples of how companies are making buying easier, using AI in smart ways, and focusing on what actually drives results.

Join us for a practical look at what effective growth really means today. See link in the comments to register.

Go-to-market teams event image

See original post here

AI for Monday Surprises: Stay Calm, Use Claude

· ·

Sunday is when we plan our week, but we all know those plans rarely survive Monday.

No matter how prepared you are, there’s always that urgent request: “Q2 projections for the board meeting at 1pm!”

Megan Ratcliff, one of the trailblazers from the team I helped guide through AI adoption, shows us a better way to handle these moments:

Old me: sweats profusely, frantically opens Excel

New me: stays calm, opens Claude (Anthropic’s AI)

This simple change gives her:

  • Ready-to-share visuals in minutes

  • Chart aligned with brand

  • Clear insights without spreadsheet headaches

  • More time to think about what matters

The power isn’t in using AI tools randomly. It’s in building reliable workflows where AI handles the heavy lifting while you guide the strategy.

Megan proves you don’t need technical skills to work this way. Just curiosity and clear thinking.

Want to see exactly how she does it? Check out her report below (numbers are not actual, for illustration purposes only) and step-by-step process here: https://lnkd.in/gwCtqWvE

For more on how teams grow with AI, see my latest newsletter: https://lnkd.in/gYz3DKhA

What Monday surprise are you going to handle differently this week?

#AIWorkflows #GTMStrategy #AICharts #AIAdoption #Claude

Diagram showing AI workflow or related concept

See original post here

Calm Your Monday: AI for Urgent Work Requests

· ·

Published on 2025-03-23 13:00

Sunday is when we plan our week, but we all know those plans rarely survive Monday.

No matter how prepared you are, there’s always that urgent request: “Q2 projections for the board meeting at 1pm!”

Megan Ratcliff, one of the trailblazers from the team I helped guide through AI adoption, shows us a better way to handle these moments:

Old me: sweats profusely, frantically opens Excel
New me: stays calm, opens Claude (Anthropic’s AI)

This simple change gives her:

  • Ready-to-share visuals in minutes

  • Chart aligned with brand

  • Clear insights without spreadsheet headaches

  • More time to think about what matters

The power isn’t in using AI tools randomly. It’s in building reliable workflows where AI handles the heavy lifting while you guide the strategy.

Megan proves you don’t need technical skills to work this way. Just curiosity and clear thinking.

Want to see exactly how she does it? Check out her report below (numbers are not actual, for illustration purposes only) and step-by-step process here: https://lnkd.in/gwCtqWvE

For more on how teams grow with AI, see my latest newsletter: https://lnkd.in/gYz3DKhA

What Monday surprise are you going to handle differently this week?

#AIWorkflows #GTMStrategy #AICharts #AIAdoption #Claude

Image related to the post

New AI Jobs & Workflows for GTM Teams

· ·

Published on 2025-03-20 13:15

The best GTM teams aren’t just using AI. They’re building entirely new ways to work. And there are brand new jobs that blend AI skills with go-to-market expertise.

We’re seeing a progression from using AI as tools, to guiding AI as teammates, to orchestrating AI systems – with different approaches working best for different orgs.

In my latest newsletter, I cover:

  • The three phases of AI adoption and which works best for different GTM teams

  • Real examples of new AI-driven GTM roles companies are hiring for today

  • A practical framework to assess where your team fits and what steps make sense next

  • How Megan Ratcliff (rockstar AI trailblazer in my book!) built and is now coordinating a marketing AI ecosystem without coding skills (and doubled her productivity)

Thank you to the experts who shared their insights: Paul Roetzer (Marketing AI Institute & SmarterX), Megan Ratcliff (Dice), and Alina Vandenberghe 🌶️ (Chili Piper).

People who learn to work well with AI today will have more career options. Those who build these skills now will compete better for future roles.

Prefer listening? There’s an AI-generated podcast version available. Link in comments.

If this resonates, please share with your colleagues. The more we learn together about these changes, the better we can adapt.

#AIJobs #AIAgents #FutureOfWork #GTMLeadership #AIAdoption