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Many ask why I give away my AI frameworks, methods, and experiences so openly. I believe that the most successful people don’t chase butterflies – they build beautiful gardens.

When you chase butterflies, they fly away. When you build something valuable and share it openly, the right butterflies come to you naturally. Not all of them, just the ones that align with your values and vision.

Although counter-intuitive, it’s true: Making your knowledge accessible doesn’t devalue your work. It proves your worth. When you share and show your frameworks, insights, and methods, four things happen:

• ➡︎ Some people will do them on their own and become your biggest advocates.

• ➡︎ Others will see the value but lack the time or desire to DIY it. They become your ideal clients.

• ➡︎ Many will start with the resources you share, then hire you to help inspire others, build momentum, and scale quickly.

• ➡︎ And some will come to you who aren’t the right fit. But because you’ve built trust through sharing, you can confidently refer them to others who serve them better.

You’re not creating competitors. You’re creating an ecosystem where trust is built upfront and people self-select based on genuine alignment.

Tricia Halsey calls this Generous Leadership® – abundantly giving of yourself so that others may be better people who do better work. It’s not just good karma. It’s smart strategy.

In today’s world, hoarding knowledge isn’t just risky, it’s obsolete. We’re all learning together. The people who share generously are the ones invited into the most interesting conversations and opportunities.

Yes, AI will amplify what’s already there… your reputation, your expertise, your helpfulness. But the best outcomes happen in the trusted relationships you build with humans along the way.

Whether you’re building a brand, helping clients as an entrepreneur, or navigating a career transition, the principle remains: your willingness to help others succeed is your greatest differentiator.

What’s one insight you’ve learned recently that might help someone else? Build your garden. Share it. Trust that the right people will find you.

AI is already deciding whether to recommend your company. Most brands have no idea what it’s saying about them.

I searched Google for project management platforms for a mid-sized company. Within seconds, AI Overview delivered specific recommendations with reasoning – ratings, who’s best for what situation, pros and cons for each.

AI didn’t just find these companies. It judged them.

If you don’t clearly explain what you do and who it’s for, AI will fill in the blanks.

And AI won’t fill them based on nothing. It pulls from whatever it finds like customer reviews, forum talks, old comparisons. Their version of your story might not match what you want.

This week’s newsletter covers:

• Why unclear messaging forces AI to make up your value

• Five simple changes that help AI understand your brand correctly

• How being honest becomes your advantage when AI does the research

• What happens when AI gets it wrong

• Why this matters as buyers start using AI to find vendors

Teams that get clear now will win when buyers rely on AI for research.

Humans could figure out unclear messaging. AI can’t. It either guesses wrong or gives generic recommendations.

Read the full issue below. There’s also a 13-minute AI podcast version in comments for those of you who like to multi-task or would rather listen.

Big thanks to Andy Crestodina (Co-founder and CMO of Orbit Media Studios) and Megan Cabrera (VP of Marketing Operations at Sophos) for sharing their insights on being clear when AI guides research.

“Here’s the 13-min AI podcast version of this newsletter. Listen to it while driving, walking the dog, or having lunch 😉 https://drive.google.com/file/d/1vpyJri8rabLX2KyXURTXezs46msa67zC/view?usp=sharing

Once you hit play, give it just a few seconds then it will start.

Disclaimer: This podcast was generated by AI based on this written newsletter and reviewed by me to ensure ethical and responsible AI use. It’s designed to provide an efficient, more inclusive way to consume information.”

While you chase AI citations and search rankings, AI is already deciding who you serve best and whether to recommend you at all.

The good news is you can guide it.

When buyers ask AI for recommendations in your space, it evaluates, compares, and decides which solution fits which scenario best.

If your website’s not clear on who you serve and what problems you solve best, AI will find clarity elsewhere. It pulls from customer reviews, community posts, influencer assessments, and buyer guides. Their version of your story might not match yours.

Test how well your website talks to AI.

This 30-second quiz called “Can AI Understand Your Website” scores how clearly your website communicates to AI and gives you practical tips to improve.

See the quiz in the comments.

This Thursday (July 10), I’m sharing what happens when AI evaluates you and your competitors, plus 5 specific changes that help AI understand your value instead of guessing from random pieces.

AI search visitors convert at 4.4x the rate of traditional organic traffic. They’ve already learned your value and compared options.

Companies with clear positioning are being recommended to visitors who are ready to buy. Those with vague messaging risk having AI make up its own version of their story.

Subscribe to the newsletter (link in comments) so you get it directly in your inbox on Thu.

Take the 30-sec quiz: Can AI Understand Your Website? https://claude.ai/public/artifacts/597f4c77-759c-41ff-82f7-7d8e998d516b

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