GrowthPath Partners LLC

Empowering Purpose-Driven Growth

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Don’t Ask ChatGPT for Facts, Ask It to Think

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Published on 2025-03-26 13:31

Did you know that depending on the AI model, ChatGPT can confidently give WRONG answers (hallucinate) 37% to 80% of the time?

That’s not a flaw. (Heck, I think I gave 37% to 80% wrong answers in my electromagnetics class in engineering school. 🤪) It’s a sign we might be misunderstanding what ChatGPT is actually best at.

AI tools like ChatGPT aren’t designed to be fact-checkers or Q&A machines. They’re built to be your thought partner, idea generator, and brainstorming buddy.

(Here are ways and example of using AI as a thought partner: https://lnkd.in/gSk7wj-Y)

In fact, sometimes the best thing ChatGPT does isn’t give you the answer. It’s asking the right question back.

For example:

  • If you give it a vague goal, it might ask: “What outcome are you hoping for?”

  • If you’re drafting a message or a piece of content, it might ask: “Who’s the audience for this?”

  • If you’re stuck on a decision, it might ask: “What would happen if you did nothing?”

These kinds of questions help you slow down, get clarity, and think in new ways.

The simple chat box makes it easy to assume ChatGPT is just for questions and answers like a smarter search engine. But it’s actually much better at helping you think than helping you win Jeopardy.

If you’ve never (or rarely) noticed ChatGPT giving wrong answers, you’re probably using it exactly right.

Wrong answers aren’t always a bad thing. They can help with:

  • What-if thinking

  • Fresh ideas

  • Strategy brainstorming

  • New perspectives

The key is giving it good context, clear prompts, and knowing what it’s for. Connecting it to outside sources (like web search) can help when facts are important.

Here’s a simple test: If wrong answers bother you, you might be using ChatGPT like a fact-checker instead of as a thought partner.

Change how you use it. Try it this way, and you’ll get better results.

#AIHallucinations #AICollaboration #ThoughtPartner #ChatGPT #AIModels

How AI Will Transform Your Marketing Job

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Most marketers are asking which AI tools to use. But the more useful question is what your role will look like once you’re using them.

Previously, I shared a visual showing how the Product Marketing role might evolve with AI.

Based on the response, it’s clear that many of us are ready to talk about what’s next for our jobs and careers.

So with the help of AI, I mapped out how nine marketing roles might change. This includes Content, Brand, Growth, Digital, Field, Demand Gen, Partner, Operations, and Product Marketing.

Each slide in the carousel below shows how one role might move through three phases:

  • Using AI tools

  • Guiding AI teammates

  • Orchestrating AI systems

Not every team or function will move through all three. And you don’t have to pick just one phase. Most companies will likely have a mix and the mix will change over time.

I believe the projections are reasonable. In fact, I’m already seeing some strong signals based on how various marketing teams I work with use AI.

Some of these roles may merge together as well, not just across workflows but also across teams and orgs.

This builds on the framework I shared in last week’s newsletter:
AI is Redefining GTM Jobs: From Tool Users to Teammates to Orchestrators, https://lnkd.in/gYz3DKhA

And continues the conversation started here: https://lnkd.in/gbCxHws3

Swipe through. See where your role might be headed. Would love to hear your take. Are you and your teams upskilling to step into these emerging and future roles?

#FutureOfWork #AIJobs #AIAdoption #AILiteracy #AIinMarketing

Check out this evolution yourself using the interactive models below for various roles in marketing, sales, and customer success:

1) Interactive Marketing Role Evolution Model – https://claude.site/artifacts/4ef7e0ed-bc24-4664-9c92-ba4330981c43

2) Interactive Sales Role Evolution Model – https://claude.site/artifacts/1da805a7-f39a-42ba-9fc0-3a3c60c1344d

3) Interactive Customer Success Role Evolution Model – https://claude.site/artifacts/949f0b33-2f2f-4be1-8b63-f9b4807efa55

Adjusting Go-to-Market: Smart Growth in Tough Times

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Published on 2025-03-24 15:00

Many teams are rethinking how they grow. The pressure to move fast hasn’t gone away, but now it comes with tighter budgets, smaller teams, and bigger expectations.

On April 1, I’ll join Jeroen Hendriks, Douglas van Oijen, and Randi-Sue Deckard 🔬 to talk about how go-to-market teams are adjusting.

We’ll share real examples of how companies are making buying easier, using AI in smart ways, and focusing on what actually drives results.

Join us for a practical look at what effective growth really means today. See link in the comments to register.

Calm Your Monday: AI for Urgent Work Requests

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Published on 2025-03-23 13:00

Sunday is when we plan our week, but we all know those plans rarely survive Monday.

No matter how prepared you are, there’s always that urgent request: “Q2 projections for the board meeting at 1pm!”

Megan Ratcliff, one of the trailblazers from the team I helped guide through AI adoption, shows us a better way to handle these moments:

Old me: sweats profusely, frantically opens Excel
New me: stays calm, opens Claude (Anthropic’s AI)

This simple change gives her:

  • Ready-to-share visuals in minutes

  • Chart aligned with brand

  • Clear insights without spreadsheet headaches

  • More time to think about what matters

The power isn’t in using AI tools randomly. It’s in building reliable workflows where AI handles the heavy lifting while you guide the strategy.

Megan proves you don’t need technical skills to work this way. Just curiosity and clear thinking.

Want to see exactly how she does it? Check out her report below (numbers are not actual, for illustration purposes only) and step-by-step process here: https://lnkd.in/gwCtqWvE

For more on how teams grow with AI, see my latest newsletter: https://lnkd.in/gYz3DKhA

What Monday surprise are you going to handle differently this week?

#AIWorkflows #GTMStrategy #AICharts #AIAdoption #Claude

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New AI Jobs & Workflows for GTM Teams

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Published on 2025-03-20 13:15

The best GTM teams aren’t just using AI. They’re building entirely new ways to work. And there are brand new jobs that blend AI skills with go-to-market expertise.

We’re seeing a progression from using AI as tools, to guiding AI as teammates, to orchestrating AI systems – with different approaches working best for different orgs.

In my latest newsletter, I cover:

  • The three phases of AI adoption and which works best for different GTM teams

  • Real examples of new AI-driven GTM roles companies are hiring for today

  • A practical framework to assess where your team fits and what steps make sense next

  • How Megan Ratcliff (rockstar AI trailblazer in my book!) built and is now coordinating a marketing AI ecosystem without coding skills (and doubled her productivity)

Thank you to the experts who shared their insights: Paul Roetzer (Marketing AI Institute & SmarterX), Megan Ratcliff (Dice), and Alina Vandenberghe 🌶️ (Chili Piper).

People who learn to work well with AI today will have more career options. Those who build these skills now will compete better for future roles.

Prefer listening? There’s an AI-generated podcast version available. Link in comments.

If this resonates, please share with your colleagues. The more we learn together about these changes, the better we can adapt.

#AIJobs #AIAgents #FutureOfWork #GTMLeadership #AIAdoption