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When everyone else is obsessing over which AI tools to use, the truly forward-thinking marketers are asking a different question: “How do I build and lead AI teammates?”

Following my recent post (https://lnkd.in/gSNPwyRR) about how 60% of today’s jobs didn’t exist in 1940, I’ve been exploring what this means for marketing professionals specifically.

Working with AI, I created this visualization showing how marketing roles might evolve as AI becomes both our teammate and our customers’ research assistant.

The infographic uses Product Marketing as an example, but this same evolution applies across marketing functions:

• ► Today’s Product Marketing Manager creates messaging and analyzes competitors manually

• ► Tomorrow’s Market Insight Leader directs AI research teams and teaches AI about customer needs

• ► The future Market Opportunity Architect builds AI prediction systems and identifies markets

The real value shift is when we go beyond learning to use AI tools better, to learning to build and lead AI teams.

As I covered in my Human-AI Org Transformation newsletter (https://lnkd.in/gKVHapFX), teams that set clear roles between humans and AI create tremendous value. The organizations investing in these leadership skills rather than just buying AI tools will gain a big advantage.

Where are you on this evolution? Still focused on using AI tools, or already building AI workflows and leading AI teams?

#AI #Marketing #FutureOfWork #ProductMarketing #ChangeManagement

60% of today’s jobs didn’t exist in 1940. This fact shows how dramatically work changes across generations.

As someone who inspires GTM teams with what’s possible with AI using real-life use cases, I’ve wondered how many current jobs were brand new in the last century. Could our past workforce shifts guide our approach to AI?

I wanted to test new AI models, so I used the newly released ChatGPT-4.5 to research U.S. job evolution over the last 100 years.

Guiding teams through change isn’t just about technology. It’s about meeting people where they are and creating clear paths for upskilling. When humans and AI work together as teammates, the results are powerful.

The research confirmed workers have continuously adapted to new technologies:

• Farm workers learned to use tractors

• Factory workers adopted computer systems

• Office workers used digital tools

Society also created entirely new careers like wellness coaches and social media managers that previous generations couldn’t have imagined.

Now AI brings another major transition. The World Economic Forum predicts AI will create around 170 million new jobs worldwide by 2030, far more than it replaces.

Curious, I asked ChatGPT to tell me what some of these new jobs might be. Here are five that stood out:

• AI Transparency Advocate – Making sure AI decisions remain trustworthy

• Virtual Reality Workplace Designer – Creating spaces for remote collaboration

• Digital Detox Specialist – Supporting healthy technology boundaries (I can definitely see the need for this one.)

• AI-Powered Ecosystem Restoration Manager – Using AI to repair natural environments

• Personal Data Broker – Helping people manage their data ethically

ChatGPT-4.5 provided the research that Claude Sonnet 3.7 (also new) turned into the graphic below.

See the link to a doc with the full research report and my prompts in the comments, https://lnkd.in/gZcWTcQC.

I do think that this AI transition will be much tougher. In previous innovations, it took time for them to happen… electricity/put up power lines, lay fiber in the ground, etc. AI is now able to leverage all that infrastructure in place. So the changes are much faster. The question is: how fast can we adapt?

Will AI follow historical patterns where technology creates more jobs than it eliminates? Are you preparing your teams to work alongside AI effectively? I’d love to hear your approach.

#FutureOfWork #JobCreation #AI #ChangeManagement #AILiteracy

AI is elevating the strategic impact of product marketers. But the teams seeing real results aren’t just using tools, they’re creating AI teammates that understand their business and amplify their work: from sales enablement to go-to-market strategy.

I’m speaking at the Product Marketing Alliance’s Product Marketing Summit in Denver (April 1-2, 2025) and would love to see you there.

My session called “A PMM’s real-life strategic playbook: Building and managing AI teammates” on April 1 will cover:

• ► Step-by-step prompts and workflows for high-impact PMM use cases

• ► Ways to evolve from basic AI user to confident builder of custom GPTs

• ► Real examples of AI improving PMM work and cross-functional collaboration

• ► Ready-to-use templates and tracking systems for PMM use cases and AI tools

This is practical. One product marketing team transformed their work with these methods, and you can implement them immediately.

See the agenda and register using the link in comments. Looking forward to connecting with you and your PMM team in my hometown at Mile High!

#ProductMarketing #PMM #AITeammates #AICollaboration #AIStrategy

Product Marketing Summit Denver agenda and registration: https://world.productmarketingalliance.com/location/denver/agenda

Like many parents, I worry about preparing my kids for a future with AI and showing them how to use it responsibly.

But teens don’t want mom as their tech teacher, and they’ve got a million other things competing for their attention.

Our family loves games. My hubby and 13-year-old are avid gamers, and my high school senior is super competitive (hates losing at anything 😂).

So, I leaned into games by building simple AI games together.

Yesterday, we played some games we built using AI with this ridiculously simple prompt:

"Please create an interactive [name of game]. Make it visually appealing and do your best to make it look like the real game."

That’s it! No coding. No tech skills. Just type and play. We created:

• Connect 4 – worked first try with just the basic prompt!

• Black Jack – added “please make it like a table in Vegas” (hubby’s favorite!)

• Pictionary – the kids’ favorite! We were drawing with our mouse in minutes. See video clip below.

• Wheel of Fortune – took a few tries to get the wheel we liked

• Battleship – had to teach AI some strategy because it kept losing making random moves!

We’re on a learning journey, but the kids are now curious about how these games work. They’re seeing how easy it is to build and personalize games like changing rules, format, colors, interactions, etc.

It’s just a small step toward AI literacy, but it’s already working better than my lectures ever did! Even basic familiarity with AI will help them.

When we understand AI, we can teach our kids AI.

Why not give it a shot with your kids? Start by playing the games. The links to the games are in the comments, https://lnkd.in/gjFCQyKX. They’re free to play, no subscription needed!

I’d love to hear your experiences too! If you try creating any AI games, please share your ideas or favorite games below. 😊

#AIForKids #AIGames #AILiteracy #AIinEducation #ResponsibleAI

Games built with AI (Claude Sonnet 3.7). Try them and let me know what you think! These work better on desktop (vs mobile):

1) Pictionary – https://claude.ai/public/artifacts/2b7d63d6-c631-4963-9e32-8fd170f9c319

2) Black Jack – https://claude.ai/public/artifacts/b590806f-f744-4467-bb47-a21dcfa447ca

3) Battleship – https://claude.ai/public/artifacts/a12401b4-c4f5-4d76-9297-7a265d3c0b4c

4) Wheel of Fortune – https://claude.ai/public/artifacts/c1e95883-0362-482e-8a27-21aa4479e3bd

5) Connect 4 – https://claude.ai/public/artifacts/6a521ee2-74b2-4256-bb8b-d11458505952