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I’m often asked about my personal AI tech stack so here it is. With AI moving fast, it’s hard to keep up to make the best choices but this is my best effort.

The latest tools aren’t necessarily the best for everyone. What works for me might not work for you. It’s about finding the right tools for your role, thinking style, and needs.

As an AI and exec advisor focusing on GTM and AI strategies, thought leadership, and applied AI use cases by function, my stack leans more on thought partnership, research & analysis, and automation. While specialized tools exist for images and video, ChatGPT’s DALL-E and Sora are good enough for my needs in this area.

(In client work, one of my business partners, Tahnee Perry, and I work with AI-enabled tools used by various teams like 6Sense, Canva, Clay, Co-pilot, G2, Glean, Hubspot, Midjourney, Qualified, Scrunch AI, Writer, and more.)

Each brings unique strengths to fill gaps others might have, including mine. For example, Claude excels at coding so I can build without knowing how to code.

They never get tired, play no politics, and stay remarkably polite. Sure, they sometimes forget and make things up, but they work hard even if they’re moonlighting for many of you! 😉

For my part, I direct their thinking, guide them to collaborate with each other, and ensure responsible use.

I use the AI tools in the chart (created with Claude) for these tasks:

• Thought Partners & Analysis – My go-to team for brainstorming, strategy, and solving complex problems. Claude is my fave because of its step-by-step approach, more insightful responses, and focus on AI ethics.

• Process & Thinking Automation – Making strategic approaches repeatable and automating routine work

• Research & Search – Finding info and uncovering valuable insights

• Frameworks & Infographics – Creating clear visuals to explain complex ideas

• Interactive Models – Turning concepts into working prototypes

• Images & Video – Light creative work when needed

• Learning & AI Podcasts – Perfect for auditory learners like me

These AI assistants have made my work better, faster, and more innovative. I’m more efficient but also more curious. The time saved goes into learning and exploring. It’s blurring the lines between work and personal growth in the best way.

Total monthly cost: $70. Best value in tools in my career.

Also see this Human-AI marketing org chart: https://lnkd.in/gVEHP9mX

New to AI? Start with one paid subscription of a major AI model (e.g., ChatGPT, Gemini, and Claude). Pick a few regular tasks to try, learn from peers in your industry, and take AI courses and role-specific AI workshops.

Looking ahead, I believe AI will choose the right tool for each task. We won’t need to know which model works best. AI will understand what we want to achieve and automatically pick the right approach.

What does your AI tech stack look like? How are you getting the most value from AI?

#AITools #AIAssistants #AIinGTM #AIinMarketing #AITechStack

“I tried AI last year and gave up. The answers weren’t useful enough. I figured the technology just wasn’t there yet,” a product marketing leader told me last week. Sound familiar?

I hear this often. While some get great results from AI right away, others find it frustrating when the responses don’t match their needs.

Working with GTM teams has taught me that success with AI comes from understanding how different people think and process information.

Here’s what I’ve learned watching GTM teams adopt AI (See diagram below):

• Today’s AI tools work best for certain thinking styles – systematic problem solvers, detail-oriented thinkers, and those who don’t mind trying different approaches.

• Evolving tools are making AI more accessible. Custom GPTs, automation, and AI agents are creating simpler, more guided experiences that work for different thinking styles.

• Future tools will adapt to you. AI will understand and complement your natural thinking style. It will enhance how you process and solve problems.

Remember early smartphones? No app store, tiny buttons, and you needed a stylus just to use them. Now even kids can use an iPhone. I believe AI is on the same path.

Soon, you won’t need to be an expert at writing prompts. AI will understand what you mean, learn how you communicate, and match your way of thinking.

Starting now means you’ll reap the benefits sooner. The longer you wait, the more ground you’ll need to make up as others move ahead.

Here’s how to begin:

• Get inspired by what others are doing and use the tools responsibly

• Choose 2-3 specific problems you want to solve

• Find your natural AI champions, they’ll help drive momentum

• Work as a team and let early adopters guide others

If AI feels challenging today, don’t get discouraged. While you might need new approaches to get the most from current tools, you don’t have to figure it out alone.

Join AI communities like the Marketing AI Institute, AI Marketing Forum, The AI Exchange, and the AI Slack channels in Pavilion for inspiration and guidance.

Most importantly, be patient with yourself and your team. We all learn differently and adapt at our own pace. What matters is staying curious and keeping at it. It’s truly an investment in yourself and your team.

What has your AI journey been like? What’s working? What isn’t?

#AIAdoption #AIProductivity #FutureOfWork #AICollaboration #AIUseCases

Sharing this list of insightful B2B GTM predictions for 2025 from industry thought leaders: https://lnkd.in/grCwaaCi

Thank you 6sense for curating the insights, elevating the important topics, and including me!

#AI #GTM #ContentCreation #ABM #PersonalizedExperience

Trust isn’t just a brand value anymore. It’s a business metric worth real money. Potentially even more in the AI era.

Strong brands achieve 5× lower acquisition costs, 50% higher retention, and 20% premium pricing.

But what’s critical is that AI quickly evaluates everything about your brand, what you say and what others say, acting as a megaphone that amplifies both your strengths and weaknesses.

AI’s response becomes reality.

In my latest newsletter, I share:

• How AI amplifies strong brands and speeds up market impact

• Amy Heidersbach’s framework for brand value, built on research from leading firms like HBR, McKinsey, and Bain

• Real metrics showing the measurable revenue impact of trust

• An interactive calculator created using AI to estimate your market premium

Special thanks to Amy Heidersbach, Godard Abel, and Alexandra Gobbi for contributing their insights on brand economics in the AI era.

Audio version available for podcast lovers! Check out the link to an AI podcast version of the newsletter in the comments below.

#BrandValue #Trust #AIStrategy #AISearch #Reputation