“Got Milk?” convinced us milk was important for health. Listerine turned bad breath into a social crisis. Salesforce made “No Software” a rallying cry for cloud computing. Marketing has always known that what people believe becomes reality.

Now, AI speeds up how these beliefs are formed and shared. When was the last time you scrolled past the first page of Google? Do you skim for TL;DRs (Too Long; Didn’t Read)?

With tools like ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google’s AI Overview, we have answers at our fingertips. This makes it even less likely that people will dig deeper or fact-check.

What AI says becomes the truth. What AI tells people about your brand will stick, right or wrong.

Instant answers result in instant decisions.

Your online presence isn’t just about today’s customers. It’s about how AI presents your brand to tomorrow’s prospects. Every post, comment, and mention builds the story AI tells.

As more people turn to AI for answers, not being in the AI results means your brand risks being invisible.

Here’s what you can do to stay ahead:

• Keep your info current where it matters – Make sure AI finds accurate, up-to-date details about your brand in trusted sources where your audience spends time.

• Create relevant and helpful content – Share clear, highly valuable content that directly answers your audience’s questions and can’t be ignored by AI.

• Understand AI systems – Learn how tools like ChatGPT and search summaries decide what to highlight and prioritize.

• Monitor your AI presence – Regularly check how AI represents your brand and adjust your strategy as needed.

• Most of all… be an amazing human being first, then be an amazing GTM leader!

Want more strategies for making your brand AI-ready? I share some practical advice in my newsletters: https://lnkd.in/eg48-RXp

The reality is that if you’re not actively managing how AI presents your brand, someone else will.

#Brand #Trust #AISearch #AIStrategy #Reputation

What if I told you that 30% of your company’s value comes from something most GTM leaders still struggle to measure: brand? Thanks to AI, measuring and maximizing brand impact is now faster and easier than ever.

I put AI (Gemini Advanced 1.5 Pro with Deep Research) to work analyzing hundreds of industry reports and market studies. AI was impressive and the results were compelling.

Within 2 mins, Gemini Deep Research produced a detailed research report in a Google doc quantifying the value of brand, along with citations for various sources. See the link to the report in the comments, https://lnkd.in/gc_ZCGVf

Then I asked another AI assistant, Claude, to create an infographic (below) with some of the most relevant stats from the report.

What’s interesting is that AI isn’t just helping us measure brand value. It’s accelerating and amplifying all these parameters.

Want to know how? I’ll share in my newsletter on Thursday how to measure and maximize brand value in the AI era.

Subscribe to the newsletter here, https://lnkd.in/eg48-RXp, so you don’t miss it.

Best news: For just $20/month, our family of 4 now has Google One (2TB storage) and access to Google’s AI, Gemini Advance. We simply upgraded our $10/month plan—shared storage and AI for everyone at a low price!

That’s $20/month for all 4 of us, not per person. This is Google flexing its ability to add AI to its products at minimal cost.

#Brand #AI #CAC #Pricing #CustomerRetention

What wins now: