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While 83% of companies call AI a top priority, only 26% are generating real value. Through our work with go-to-market teams, we’ve seen that success depends less on AI tools and more on people.

(But I know that many of you got excited over my personal AI tech stack post last week, https://lnkd.in/gb-yiZgM 😉)

The amazing tech capabilities (e.g, video creation, image generation, analytics, advanced voice, automation, etc.) matter, but the human side of AI matters more. It’s about changing how people work, think, and collaborate.

Here are key factors that determine AI success based on our experience (and they apply to all teams, not just sales, marketing, and customer success):

• Active leadership support and actions that show AI is a real priority

• Teams that mix both tech experts and daily users in decision-making

• Clear connection between AI use cases and current business goals

• A culture where people feel safe to learn and share

• Training that focuses on real work situations, not just theory or general applications of tech features

To help organizations assess where they stand on these critical factors, I built the AI Success Check tool (no code using Claude AI).

Watch how it works in the 2-min demo video below.

The tool shows you: your chances of AI success, where you’re ready and not, and clear next steps.

Try the AI Success Check. See the link to the interactive tool in the comments.

Do the results match your experience? Which factors do you think matter most in your org?

#AIAdoption #GTMLeadership #ChangeManagement #AIUseCases #SalesAndMarketing Tahnee Perry Daniel O’Neill

Our work with the help of AI is like this drummer, El Estepario Siberiano: faster, better, and innovative!

For those enjoying a little break this MLK Day, here’s a lighthearted analogy I couldn’t resist sharing (see link in comments)

Just like he’s redefining drumming with skill, creativity, and precision, AI is helping us redefine work when we use it responsibly.

The difference? He has rare abilities like limb independence. Think about how tricky it is to pat your head and rub your belly at the same time. That’s the kind of coordination and focus he brings.

But with AI, we don’t need that level of innate skill to achieve better results. With our guidance, it helps us mere mortals step up and improve how we work.

#AI #Innovation #FutureOfWork #ResponsibleAI

YouTube: https://youtube.com/clip/Ugkxg8OEvAKQIoVE7XiAooEw4vSC_liYknd-?si=FFGTqvApMNC_k1qZ

If you’re going for a drive, walking the dog, or simply doing chores around the house this weekend, Rich Brooks and I can keep you company with a podcast.

Rich and I will go toe-to-toe with Google’s NotebookLM’s ultra famous AI podcasters any day! 😉

On the Agents of Change podcast (see link in the comments: https://lnkd.in/gnj9HaBa) called “Using AI as a Strategic Marketing Partner,” we covered the following topics:

• Moving Beyond the Q&A Engine

• Building Your AI Marketing Toolkit

• The GRACE Framework for Better AI Interactions

• Using AI for Predictive Analysis and Strategic Planning

• The Human Element Remains Critical

• Looking Ahead: The Growing Value of Human Skills

If you do get a chance to listen, drop us a note and share your thoughts. Have a fantastic weekend wherever you are in the world!

#AI #Humanity #GTMStrategy #StrategicPlanning #FutureOfWork

Accessibility matters. When it’s right there, we have a better chance of using it.

I put my AI assistants on my mobile device. As Ethan Mollick said,

“The best way to learn AI is to use AI.”

Same principle for health: walking pad under my desk, weights on the counter, water within reach.

Making 2025 about removing barriers.