• Skip to primary navigation
  • Skip to main content
GrowthPath Partners LLC

GrowthPath Partners LLC

Empowering Purpose-Driven Growth

  • Engagements
  • AI
  • Speaking
  • Expertise
  • Impact
  • Resources
  • About
  • Contact
  • Show Search
Hide Search

Liza Adams

Structuring the Marketing Team for the AI Era

Liza Adams · September 24, 2025 ·

Excited to be part of the G-CMO Offsite this month where we’ll explore how CMOs can design and lead for 2026.

I’ll be speaking on: Structuring the Marketing Team for the AI Era

Looking forward to sharing, learning together, and meeting new CMO friends: Tomer Zuker, Adee Mor, Tom Shelly, Aviv Canaani, Chen Rubinstein-Shaer, Idan Hershkovich, Karin Schifter-Maor, Shahar Fleischer, Maor Chen, Liran Liberman, Sahar Dolev – Blitental, Lisa Bennett, and more

Thank you for inviting me, Amit Daniel! Although I’ll be joining virtually, I will be there bright and early US time 🙂

G-CMO Offsite image

See original post here

AI for Students: Thinking Partner, Not Cheating

Liza Adams · September 24, 2025 ·

Two weeks ago, I shared how I’m teaching my daughter to use AI responsibly as she starts college, while another mom told me her son was heading to school completely anti-AI because his teachers convinced him it’s cheating.

The post (https://lnkd.in/gJyHdaqv) sparked hundreds of comments from parents, educators, and professionals all wrestling with the same questions.

But one DM I received afterward caught my attention: “How are you teaching her not to get caught using AI in school?” That question helped me understand the mindset many of us are operating from. When we think about AI use in terms of “getting caught,” we’re approaching it as something to hide rather than a skill to develop.

Most of us feel caught between two choices: tell our kids to avoid AI completely, or let them use it freely and worry they’re not learning. We need a better approach.

Just like getting the right answer in math class wasn’t enough. We had to show our steps. Learning AI works the same way.

Consider this example. Your college student needs to write a research paper on climate policy.

The shortcut approach: “Write me a paper on climate policy and economic impacts.” Accept whatever comes back and submit it.

A more thoughtful approach starts with the student’s own perspective:

  • Start with your viewpoint – “I believe carbon pricing hurts small businesses, but I want to explore this for my environmental economics class.”

  • Set context – “The professor values multiple perspectives and evidence-based arguments.”

  • Explore alternatives – “What are three different angles I could take? What makes each approach stronger or weaker?”

  • Challenge your assumptions – “What evidence might challenge my belief? How would economists who disagree argue their case?”

  • Seek different perspectives – “How would an environmental scientist versus a small business owner approach this?”

The difference is using AI as a thinking partner rather than a replacement for thinking. The student looks at various angles and makes the final call. The decision and final output is not outsourced to AI.

The biggest fear I hear is that AI will weaken our kids’ critical thinking. I believe students who guide AI thoughtfully actually develop stronger analytical skills. They question assumptions, look for multiple perspectives, and evaluate evidence.

You don’t need to become an AI expert. Start with conversations. Ask your kids how they’re using AI, not whether they’re using it. Show curiosity about their process. Help them see the value in showing their work.

If you’re ready for more, consider how your professional experience might help local schools. Teachers need support navigating this transition too.

Our kids will work alongside AI their entire careers. We just need to keep the conversation going and help our kids develop judgment to use powerful tools responsibly.

Feel free to use the links (in comments below) for helpful guidelines that I shared with my daughter.

AI guidance resources

As promised, here are some practical resources to help guide these conversations with our kids. These are the ones I shared with my daughter:

  • 15 Smart Ways to Guide AI: https://lnkd.in/gwBSJpui

  • Critical Thinking Questions to Ask AI: https://lnkd.in/gKDRDBhV

  • Critical Thinking Framework and Real Life Examples: https://lnkd.in/gwD3K5mW

See original post here

AI Simulation: Predict GTM Stakeholder Reactions

Liza Adams · September 24, 2025 ·

Many go-to-market teams use AI to test subject lines, ad copy, and CTAs. But very few test the reactions of the stakeholders who decide if their strategy works.

Teams no longer have to choose between moving fast and getting strategic intelligence. AI simulation lets you preview how key stakeholders will respond in hours, not weeks. You can test reactions from your CFO, your customers, and your competitors before you spend budget or burn credibility.

This goes beyond testing copy and CTAs. We’re simulating reactions to market expansion strategies, new tiered platform pricing, and channel partner approaches.

Here are some takeaways from this week’s newsletter:

  • Strategies don’t fail in planning, they fail in the reactions you didn’t anticipate

  • Most teams start with messaging, but the real unlock comes when you simulate stakeholder feedback and responses to strategic moves

  • The People Simulator Priority Matrix helps you focus on the stakeholders who can make or break your GTM motion

  • You’ll still test in the real world, but simulation gives you a head start.

Big thanks to Claire Darling (CMO at Clari) and Justin Parnell (Founder of Justin GPT) for sharing how they’re putting simulation into practice at scale, from messaging auditors to dynamic workflows.

See full breakdown in the newsletter below.

To cater to different learning styles, see link in the comments for a 15-minute AI podcast version of this newsletter with two AI hosts.

If you found this helpful, please feel free to share it with others.

Here’s the 15-min AI podcast version of this newsletter to support different learning styles. Listen while driving, walking the dog, or having lunch 😉

https://drive.google.com/file/d/11Ohu96hJ1eIi-wylrgxsnUw1dqvwRVX/view?usp=share_link

Give it a few seconds to load after you hit play.

Note: AI-generated using Google’s NotebookLM and reviewed by me for accuracy and responsible AI use.

See original post here

Call Out Lazy AI: Fix Strategy Blind Spots

Liza Adams · September 24, 2025 ·

Just like we have lazy prompting days, AI can have lazy answering days. So we need to call AI out when we see it happening.

Check out my conversation with AI below. It fessed up to copying and pasting generic implementation steps instead of creating stakeholder-specific guidance. 🤪

And in strategy, “generic” is dangerous. Generic advice is exactly what leads to misreading a key buyer or getting blindsided by a competitor.

This happened while I was building an interactive matrix that shows GTM teams exactly which stakeholders can make or break their strategies. Think of everyone from the competitor who might respond aggressively, to the analyst who could change the whole story about your product.

Tomorrow’s newsletter breaks down the complete framework: how to identify your biggest stakeholder blind spots and test how key people will react to your strategies using AI before you go live.

Subscribe to my biweekly newsletter (link in the comments below) to get it directly in your inbox.

Image related to AI and strategy content

Subscribe to my biweekly newsletter called Practical AI in Go-to-Market here: LinkedIn

See original post here

AI Is Already Deciding Your Brand’s Fate In Search

Liza Adams · September 24, 2025 ·

AI is already making buying decisions about your brand, and many companies don’t realize this is happening. Simple Google searches show that AI isn’t waiting for people to become better prompters – it’s forming opinions RIGHT NOW from basic, everyday questions.

When someone searches “What’s the best project management software?”… no fancy prompting, just a basic question millions ask daily, Google’s AI Overview confidently positions certain brands as winners and completely ignores others.

Asana gets “for small businesses.” Monday.com gets “visual and easy-to-use.” ClickUp becomes the “all-in-one solution.” Meanwhile, Smartsheet with ~$1B revenue, ~11M users, and Gartner Magic Quadrant Leader status doesn’t exist in AI’s answer.

See screenshots of the actual search results below that anyone can replicate today.

This isn’t happening in ChatGPT with prompt-engineering experts. This is regular Google. The same search box your customers have used for decades, but now AI is making decisions about which brands to consider.

Here’s what these searches show:

➡︎ Visibility – Who shows up vs. who doesn’t

WordPress (40%+ market share) is completely invisible in website builder results. Smartsheet, an enterprise leader, is missing from project management entirely. Major platforms are absent while smaller ones get featured.

➡︎ Sentiment – How AI talks about your brand

HubSpot gets premium language like “highly-regarded” and “top all-in-one option.” Wix gets the endorsement as “excellent all-around option for most users.” Others get basic descriptions like “user-friendly and affordable.”

➡︎ Positioning – Your rank in the decision framework

Some brands get prime real estate with first mention and broad appeal. Others own specific niches like Shopify being “the top choice for e-commerce.” The rest get lumped together as afterthoughts worth “also considering.”

AI search visitors convert 4.4x better than organic traffic because they arrive educated and ready to buy. But AI forms these opinions from basic prompts requiring zero skill.

If your positioning is vague or inconsistent, AI fills in the blanks from whatever signals it finds online.

Companies that understand this will build massive competitive advantages. Those that don’t may be invisible and recommended for the wrong situations to mainstream searchers.

AI is already influencing buying decisions through the simplest searches. The question is whether you’re controlling that narrative.

Test it yourself. Type basic questions about your category into Google. See how AI positions your brand.

If you find gaps in how AI talks about your brand, I share actionable ways to improve AI visibility, sentiment, and recommendations in my newsletters. Links in comments below. If you find the newsletters helpful, feel free to share with others and subscribe so that you get them straight in your inbox every two weeks.

AI Search Related Newsletters:

  1. Make Your Brand Relevant in AI Search

  2. When AI Judge Your Brand Before Humans Do

  3. Creating Standout Content When 50% of Web Traffic Disappears

See original post here

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 71
  • Go to Next Page »

Copyright © 2025 · GrowthPath Partners LLC · Log in

  • LinkedIn