Liza Adams

GTM 2025: Breaking Silos & Aligning with AI

Liza Adams · September 24, 2025 ·

It simply makes a lot of sense for GTM leaders and execs to share and learn together at one event, Pavilion’s GTM 2025 in Washington DC on September 23-25.

Many signs point to the departmental silos breaking down, teams working together, and all aligning towards overall business outcomes, especially in the era of AI.

AI doesn’t care about our silos and neither do our customers. The gap between “who knows what” and “what needs to be done” is shrinking.

Why GTM professionals across Sales, Marketing and CS are collaborating now:

➡︎ Department lines are becoming less important than getting the job done
➡︎ Teams are building around shared goals, not job titles
➡︎ AI helps knowledge move to where it’s needed most
➡︎ Work is beginning to organize around what customers need, not org charts

Looking forward to collaborating with fellow GTM leaders who are navigating this change.

See link in the comments below for more info about GTM2025. Register and join us in DC!

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Tyler Lane on AI Strategy & Leading Change

Liza Adams · September 24, 2025 ·

Folding laundry? Walking the dog? Couch scrolling? Here’s an insightful podcast you might enjoy while you multitask this weekend.

Tyler Lane got me thinking deeper. His questions were sharp, layered, and thoughtful. There’s an art to asking the right questions and I loved how he steered this discussion.

See the podcast link in the comments below.

Some of my favorite moments:

➡︎ [1:55] From corporate exec to AI strategist and fractional advisor
➡︎ [6:35] Why gen AI is more than a writing assistant, it’s a thinking partner
➡︎ [13:35] Empathy, skepticism, and leading real AI change
➡︎ [17:45] “Snowblowers in Florida”: scaling AI without product-market fit
➡︎ [26:00] Why “better to be effective than right” keeps showing up in my work
➡︎ [29:08] Functional vs. business leadership in the C-suite

Thank you for having me on the show, Tyler and Session Interactive team!Listen to the full episode here: https://sessioninteractive.com/podcast/why-ai-is-a-strategic-superpower-for-modern-cmos-with-liza-adams/

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Empowered CXO: Where AI Meets Adventure & Leaders

Liza Adams · September 24, 2025 ·

For 5+ years, Empowered CXO has consistently challenged how I think about leadership and strategy. This community combines serious business discussions with unforgettable experiences.

Where else can you have a deep conversation about pragmatic and compassionate approaches to AI transformation, then drive ATVs on the side of a mountain and dance the night away with your CXO peers?

I have always left this event inspired, grateful to be part of a community where vulnerability and bold thinking go hand in hand, and energized about what’s possible with amazing friends by my side.

I’m thrilled to be speaking on two panels this year with trailblazing leaders in the world of AI and GTM like Heidi Melin, Elizabeth Maxson Martinet, Maura Rivera, and Wendy White.

I’m encouraged by the growing number of women discussing AI. We need to ensure that all voices are heard so that AI benefits all of humanity rather than just a select few. Events like this one create the space for these critical topics.

I’m looking forward to three days of learning, connecting, and taking a much needed breather with some of the most innovative female CMOs and CROs on September 9-11 in beautiful Scottsdale, Arizona (link to more info in the comments below).

As always, I’ll be sharing key insights from the event. So stay tuned.

Thank you 6sense and all the event sponsors for making this event and its ripple effects possible every year.

#EmpoweredCXORetreat25

More info about the Empowered CXO Event: https://events.6sense.com/empowered25

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In the Age of AI, Human Connection Wins

Liza Adams · September 24, 2025 ·

For decades, teams won by building better technology. Superior product capabilities were the ultimate moat. Engineering and Product teams were the crown jewel.

AI is beginning to change this script.

When AI helps more teams access advanced technical capabilities, superior tech skills and product features are becoming table stakes. The new advantage becomes trust, relationships, and human connection.

Think about your own buying decisions. You can get legal research, financial analysis, and market intelligence from AI tools now. But you still choose who to work with based on whether you trust them. You want someone who understands your real problems and someone you can rely on at all times.

The most defensible moats are migrating from tech to go-to-market.

Marketing becomes about authentic relationship building and trusted brand, not just messaging. Sales becomes consultative problem-solving, not feature demos. Customer Success becomes pragmatic retention approaches when switching costs drop.

This shifts organizational power dynamics. The functions that were once “just sales and marketing” suddenly own the most defensible advantages. Engineering and Product teams that dominated the “build it and they will come” era now need to develop relationship skills alongside their technical expertise.

The irony is interesting to me. In our rush to automate everything, we’ve made the most human skills the most valuable.

“People first, AI forward” becomes competitive strategy.

What are you seeing? Are the relationship builders at your company starting to feel more strategic than the tech builders?

Here’s another post with diagrams that reflect my views on this topic: https://www.linkedin.com/posts/lizaadams_aifeatures-moat-competitive-activity-7257027920592871424-qo_s

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Ask Better Questions: AI for Critical Thinking

Liza Adams · September 24, 2025 ·

You could be automating yourself out of the exact skills that make you valuable. When you let AI do the thinking and make decisions for you, you’re training yourself to accept answers without question.

But AI actually helps us practice our critical thinking and makes us better at it. This is about getting good at asking the right questions, not necessarily about getting the right answers. We maintain agency of the thinking process and final decision. We still make the call. AI just helps us.

When you approach AI as a thinking partner rather than a task doer, every interaction becomes an opportunity to make your decision-making better.

When you systematically challenge AI outputs and ask for reasons behind every recommendation, you develop stronger evaluation skills. These same analytical habits show up in your team meetings, strategic reviews, and decision-making conversations.

The framework is simple. Three levels of critical thinking that turn any AI conversation into deeper insight:

Basic Evaluation – Ask for alternatives, pros and cons, confidence levels
Different Views – Get stakeholder perspectives, decision trees, comparative analysis
Assumption Challenging – Question what might not be true, explore failure scenarios, run what-if tests

Remember: good questions still need good context. Give AI the background, constraints, and goals it needs to think with you.

The carousel below shows exactly what this looks like in practice. Three real examples from social media planning to pricing strategy to account-based marketing. You’ll see how better questioning turns any conversation into strategic advantage.

Same AI. Same context. Completely different outcomes.

Every day, teams walk away from high value insights because they never learned to think systematically about what AI tells them. The teams who do this well get deeper insights and make better decisions.

Want the complete framework with 18 sample critical thinking questions? Check out my latest newsletter (see link in comments) on critical thinking with AI where I break down the full approach that’s helping turn every AI conversation into strategic advantage.

Newsletter on how to think critically with AI plus sample questions: https://www.linkedin.com/pulse/ai-only-sharp-your-questions-how-critical-thinking-turns-liza-adams-qtdmc.

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