Liza Adams

Your first AI teammate might not be what you expect. The most powerful starting point could be a digital twin that mirrors your thinking.

Many GTM leaders think of AI teammates as specialized tools. But while campaign optimizers, prospect qualifiers, and customer satisfaction analyzers save time, personal AI simulators solve for the real challenges you face daily: conflicting priorities, juggling requests, and the pressure to always bring your best self to work.

Digital twins or “sims” copy specific thinking patterns and knowledge. They work with you as partners, not just task helpers. They become your first real AI teammates, expanding what you can do while handling the routine work.

They prepare you for executive meetings, test ideas without scheduling another call, and maintain your strategic voice even during your busiest weeks.

The table below highlights just five simulator types that create immediate value.

I’ve built an interactive model showing real examples, knowledge needs, and sample conversations for each type. You can build your digital twin with ChatGPT’s Custom GPT, Claude Project, or Gemini Gem.

I show exactly how to do it here: https://lnkd.in/gb5zdhpj

Subscribe to my newsletter Practical AI in GTM here so that it comes to your inbox every two week: https://lnkd.in/eg48-RXp

Teams creating simulator ecosystems get more strategic work done while spending less time on routine tasks.

What’s your experience with AI sims or digital twins? Have you tried building one?

#AISimulators #DigitalTwin #CustomGPT #AITeammates #GTMStrategy

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One person with AI now performs as well as traditional teams without AI. This isn’t just speculation. It’s the finding from a major Harvard study with 776 P&G professionals.

Ethan Mollick, one of the study’s co-authors, recently shared these results that confirm what forward-thinking teams are already experiencing.

AI sometimes functions more like a teammate than a tool.

The data backs this up:

• Individuals using AI matched the performance of traditional human teams. Think about that… a single person using AI can perform like a team of people!

• Teams with AI created more exceptional, top-quality solutions than either individuals with AI or teams without AI.

• People working with AI felt more positive and less anxious.

These findings match exactly what I’ve seen in my work. One marketing team I had the privilege of guiding evolved into a 45-member powerhouse with 20 AI teammates alongside 25 humans in just six months. Today, they’ve expanded to 36 AI teammates.

They achieved 35% improved campaign performance, 75% faster content creation, and 98% lead qualification accuracy.

In this newsletter (https://lnkd.in/gb5zdhpj), I show how to create your own AI teammates, focusing on digital twins, AI models that think like you do.

Subscribe here (https://lnkd.in/eg48-RXp) to my bi-weekly Practical AI in GTM newsletter so that it comes to your inbox every two weeks.

How are you using AI? As a tool, or are you developing it into a teammate?

#AITeammates #DigitalTwins #FutureOfWork #AIProductivity

Ethan Mollick’s article called The Cybernetic Teammate that goes deeper into the study findings about AI teammates: https://www.oneusefulthing.org/p/the-cybernetic-teammate

And here’s the human-AI org case study and playbook: https://www.linkedin.com/pulse/leaders-playbook-how-lean-team-transformed-human-ai-powerhouse-adams-jt9jc

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