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Building AI teammates is the easy part. Making them useful at scale is where most companies fail.

A cybersecurity company created 211 custom AI teammates. That sounds impressive until you realize what happens without governance. Three people build the same GPT because nobody knows what exists. Teams can’t find the right tool for their task. Nobody knows which teammates to connect or how to chain them together. Growth stalls.

This company solved it by treating AI teammates like business infrastructure, not random tools. They built three key systems:

• AI Network to organize teammates by role

• AI Navigator to recommend what to use

• Triage System to determine what gets built

The result so far is 57 AI teammates integrated into production workflows across 150+ marketers with clear ownership, no duplication, and systematic scale. Scale requires governance for human and AI teams working together.

Tomorrow’s newsletter (Oct 30) shows you what they built and how they made it scale. There will also be an AI podcast version of the newsletter ideal for multitaskers and auditory learners like me.

Subscribe now (link in comments).

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A cybersecurity company’s SDR team used to send generic outreach sequences. Using AI, each prospect now gets messages tailored to their role, company context, and industry challenges. See the connected workflow below.

Early results after a few months:

• ► Time saved: 1-3 hours per day per rep

• ► Quality improvement: 2-3x better open rates (15% to 40%)

• ► Scale impact: 100+ hours saved per week across the team

This isn’t a productivity play. The team redesigned work to improve quality and drive business growth. They’re achieving faster execution, better results, and competitive advantage.

The SDR transformation is one example from the broader marketing team’s AI journey. They started with 75 people building AI teammates. Those people created 211 custom GPTs. 57 are now integrated into daily workflows that produce measurable business impact. They’re scaling this approach across the full team of more than 150 marketers.

This separates them from companies seeing zero ROI. They stopped bolting AI onto existing processes. They created work that couldn’t exist without AI.

In my newsletter on Thursday (Oct 30), I’m breaking down their human + AI transformation, what they built, why it scales, key learnings, and results.

Subscribe to my newsletter (link in comments) to get it in your inbox.

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I’ll be speaking at CMO Super Huddle 2025 on Nov 6 – 7 in the heart of Silicon Valley. Seriously, if you’re coming, DM me so we can meet IRL.

I’m joining brilliant minds and amazing speakers like Kathie Johnson, Kate Bullis, Carilu Dietrich, Jamie Gier, Tahnee Perry, Denise Persson, Hugh Marshall, Drew Neisser, Aruna Ravichandran (she/her), Sharad Verma, Heidi Bullock, Guy Yalif, Udi Ledergor, and more. What a fantastic opportunity to collaborate and learn together!

See link in the comments for more information and to register.

CMO Huddles

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