94% of marketing leaders say AI boosts revenue, but only 10% of CMOs have a real AI plan.

AI is arguably driving marketing’s biggest change ever. Since ChatGPT launched in 2022, thousands of AI tools have flooded the market. Data tools. Content creators. Social trackers. You name it.

But we can’t just think about AI tools. We’ll need to have a plan that truly drives a mindset and behavior shift that changes the way we work.

Join me on Thursday, April 24 at 1pm ET with Brett Willms, Justin Parnell, Fab Dolan and Dilya Abushayeva for a Mavuus Coffee Chat on AI’s marketing future. We’ll talk strategy, team efficiency, and share the AI tools we can’t live without.

Register link in comments. See you there!

Registere here: https://lnkd.in/gJw8vVBA

Lots of reframes and “what worked before won’t work moving forward” at Pavilion CMO Summit this week I’ll paraphrase and outline some of the key takeaways:

• Buyers won’t engage with sales until they’re 70% through their journey. Vendors who are top of mind before the 70% mark have an 84% chance of winning.

• Being discoverable in AI search and offering highly relevant content is essential

• This sets the stage for doubling down on brand and thought leadership.

• AI as a tool allows us to do more with less. (Although I’d like to reframe this: AI as a teammate, not just a tool, allows us to drive lasting growth with less when used responsibly)

• A successful future role as a GTM leader is up for grabs, if we want it. I shared 5 key traits that improve our chances of success. (https://lnkd.in/g3PMNgus)

But my biggest takeaway from the CMO Summit is that authentic human connections and a deep sense of community become more essential as we work with machines.

There’s no replacement for the human stories over dinner, smiles, empathetic hugs, laughter, and the joy of drinking cocktails while on a panel. 😊🍹🍸

I believe that:

• As AI democratizes IQ, EQ becomes more valuable

• As AI democratizes reach, deep community becomes more valuable

• As AI democratizes content, authentic human experiences become more valuable

• As AI democratizes efficiency, purposeful outcomes become more valuable

• As AI democratizes capability, human judgment becomes more valuable

Ironically, AI will push us to be more strategic and authentically human.

To Sam Jacobs, Kathleen Booth, Pavilion team, and all sponsors, thank you for all that you do to make these connections happen.

To all speakers and panelists, thank you for sharing your insights, data, and wisdom: Carly Pallis, Matt Heinz, Kacie Jenkins 🎁, Sam Jacobs, Udi Ledergor, Kate DiLeo, Sangram Vajre, Trinity Nguyen💎, Kyle Lacy, Jon Miller, 🌱 Allison Munro, Ray Rike, Darcy Kurtz, Jessica Garrett, MBA, 🌎 Victoria Frederika A., Blake Adams, Jim Hopkins. If I forgot anyone, please tag yourself/them.

When I share AI demos, some ask: “Can you just give us the prompt?”

Interestingly, I do. You’ll often see the exact prompts on screen, in a screenshot, or in the demo video. Nothing is hidden. You could pause the video and retype them if you really want to.

But I don’t recommend it.

Because copying a prompt without understanding the problem it’s solving, how it evolved, or the limitations it’s working around… that’s like memorizing the answers to a math problem without learning the formula.

It might work once. But it won’t help you adapt when the next task is different, or when the prompt falls flat.

I believe in a little tough love here. You learn more by building the prompt than by borrowing it. If you succeed, you win. If you fail, you learn. That’s how your prompting skills actually improve.

Some prompts I use have been tested, broken, refined, and rebuilt. That’s what makes them useful. But others are not great because I was having a lazy prompting day. Believe me, you don’t want those.

Plus, the AI models are changing. What worked yesterday may not work today.

And when I get stuck, I ask AI to help me write the prompt. I’ll even prompt the AI to make the prompt better. That’s not cheating. That’s collaborating. It’s part of learning how to think with AI.

In my newsletter titled The Smartest AI Teammate You’ll Ever Build (https://lnkd.in/geafq7ki), I walk through how I used AI to research my own brand, show how that output helped me train LizaGPT (my digital twin), and demo it creating a keynote session for an upcoming event. Prompts and all!

If you want an AI teammate that actually helps you think better, not just faster, this issue is for you.

Subscribe here to get my bi-weekly newsletter into your inbox: https://lnkd.in/eg48-RXp.

Before anyone meets you, AI already has an opinion. Wouldn’t you want to know what it is?

I was curious so I ran an experiment.

Using ChatGPT’s deep research feature, I asked it to analyze my work (i.e., newsletters, talks, podcasts, articles, YouTube transcripts, and what others have written or said about me.)

It pulled insights from 63 sources in 11 minutes.

It was a comprehensive 20-page report that was a reflection of how my body of work shows up in the world.

To take it further, I turned that research into an AI podcast using NotebookLM. The output was a 20-min podcast with two AI hosts having an engaging conversation about my work based on the deep research report.

It felt strange, but the process helped me understand how machines perceive what I’ve built over time and how that perception shapes my brand before I say a single word.

In this AI world, your brand isn’t only built on what you publish. It is influenced by what others say about you, and increasingly, by how AI connects all the dots.

AI amplifies your work, your message, and your reputation, whether it’s clear or confusing. That makes brand clarity important.

Here’s why this matters:

• 92% of people trust individuals over brands, even without a personal connection (Nielsen)

• 77% are more likely to buy from companies whose CEO is active on social media (Brandwatch)

• Executives with strong personal brands are seen as more trustworthy and more likely to lead outperforming companies

In my newsletter titled The Smartest AI Teammate You’ll Ever Build (https://lnkd.in/geafq7ki), I walk through how I used AI to research my own brand, show how that output helped me train LizaGPT (my digital twin), and demo it creating a keynote session for an upcoming event. Prompts and all!

If you want an AI teammate that actually helps you think better, not just faster, this issue is for you.

Subscribe here to get my bi-weekly newsletter into your inbox: https://lnkd.in/eg48-RXp.

(BTW, I think AI has a hard time with my profile pic. I think I look like Hillary Clinton in the image below. 😂)