Our newsletter, published on LinkedIn, shares practical insights and lessons learned on strategy, AI, revenue growth, brand and storytelling, customer insights, leadership, and more. Browse past issues below, or subscribe on LinkedIn to get new ones as they come out.
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AI Adoption Stages: From Tools to Work Chart
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The 4 Stages of AI Adoption at Work
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AI is Breaking Department Silos: From Org to Work Charts
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AI Breaks Silos: From Org Charts to Work Charts
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Moms & AI: Raising Tomorrow’s Leaders
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Your Kids & AI: Raise Them to Lead, Not Be Replaced
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LizaGPT Challenges Chatbots: Don’t Be a Yes-Bot
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LizaGPT: Why Your AI Needs to Push Back
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Custom GPTs When to Specialize Generalize or Chain
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AI Teammates: Chain Custom GPTs for Marketing
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Choosing and Chaining Custom GPTs for Marketing
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AI & B2B Buyers: The Real Shift for Marketers
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Customer-First AI: Navigating the New B2B Buyer Shift
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B2B Marketing: Why “Do More With Less” Fails
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“Do More With Less” Is Destroying B2B Marketing Strategy
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Why a piñata proves physical mail still wins
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Why a Piñata Beats Digital Noise
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My Daughter Discovers AI for Her Future Career
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How My Daughter Embraced AI for Her Future
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Smart Marketing Teams Building No-Code AI Teammates
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AI Teammates: What Smart Marketers Are Building
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Transform Your Marketing: Build Your AI Team
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Build Your AI Marketing Team for Growth
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AI Teammates: Your Marketing Leadership Starter Kit
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Build Your AI Marketing Team: Leadership Starter Kit
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First, You Built a Twin. Now, Build a Team
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First, You Built a Twin. Now, Build a Team
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Acquia Engage Boston: Join Us for Lunch Tuesday
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Acquia Engage: Marketing Leaders Lunch Tomorrow!
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Times Square to AI: How Deep Should We Go?
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Your Choice: How Deep Will Your AI Relationship Be?
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AI Transformation: My Forbes Take on Structure & Strategy
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AI Agents & Strategy: Key Insights from My Forbes Articles
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Content in the AI Era: Trust is the New SEO
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Content in the Age of AI: Trust Is Your Edge
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The Ozempic of AI? Why Shortcuts Fail Your Team
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The Ozempic of AI: Why Shortcuts Don’t Work
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AI Digital Twins: Working With You, Not For You
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My AI Digital Twin: Not an Assistant, a Challenger
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Recommend Marketing to Your Kids? The AI Era
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Should Kids Pursue Marketing in the AI Era
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AI Boosts Revenue: Do You Have a Plan?
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AI Marketing: The Gap Between Belief & Action
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CMO Summit: AI Makes Us More Authentically Human
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CMO Summit: AI & The Power of Human Connection
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Build Your AI Digital Twin That Thinks With You
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My AI Digital Twin: How It Helps Me Think & How To Build Yours
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Master AI Prompts: Understand, Don’t Just Copy
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Learn to Build Prompts, Not Just Borrow Them
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How AI Shapes Your Brand Before You Speak
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How AI Shapes Your Brand Before You Speak
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Will AI Make Us Work More, Not Less?
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Will AI Make Us Work More, Not Less?
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Speechless on National Pet Day
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National Pet Day: So Cute, I Have No Words!
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Your Digital Twin: AI Memory, Teammate, and Portability
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AI Memory: From Tool to Teammate with Your Digital Twin
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How AI Is Reshaping B2B Buying & Trust
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New Report: B2B Buying & Trust in the Age of AI
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Specialized AI Teammates: Build Your Digital Twin Team
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Building Your AI Team: Specializing Digital Twins
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Making AI Adoption Work: Beyond Just Setting Expectations
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Making AI Adoption Real: Lessons Beyond Shopify’s Memo
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Build Your Digital Twin: AI Teammates for Better Leadership
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Build Your Digital Twin: Lead Teams Better with AI
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Christine Heckart: Honored for Generosity & Compassion
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Celebrating Christine Heckart: A Life of Generosity
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Build Your AI Digital Twin: Strategic Teammate
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How To Build Your AI Digital Twin Teammate
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LizaGPT: My Strategic AI Digital Twin for GTM
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My AI Digital Twin, LizaGPT: How to Build Your Own
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Your First AI Teammate? Think Digital Twin
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Your First AI Teammate: A Digital Twin for Your Mind
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AI Teammates: How One Person Does The Work Of A Team
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One Person + AI = A Team: Harvard Study Proves It
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Who Knows You? Trust & Visibility in the AI World
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AI & Trust: Why Visibility is Everything Now
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My Son’s Business Idea: AI Made It Real
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Simple AI: Turning Kids’ Ideas Into Action
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GPT-4o Images: Impressive, But Spelling Still Stumbles
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GPT-4o Images: Great Visuals, Text Still Needs Work
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Don’t Fact-Check ChatGPT: Use It as a Thought Partner
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Don’t Ask ChatGPT for Facts, Ask It to Think
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The Future of Marketing: 9 Roles Reshaped by AI
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How AI Will Transform Your Marketing Job
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Smarter Growth for GTM Teams: Budgets, AI & Results
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Adjusting Go-to-Market: Smart Growth in Tough Times
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AI for Monday Surprises: Stay Calm, Use Claude
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Calm Your Monday: AI for Urgent Work Requests
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AI in GTM: New Roles, Skills & Adoption
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New AI Jobs & Workflows for GTM Teams
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Megan’s No-Code AI: Transform GTM Leadership
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Megan’s No-Code AI System Transforms GTM Leadership
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Guiding Your AI Teammates with Responsible AI